Three must-see brands at the CEE 2017 IT show

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So you have decided to head down to the Consumer Electronics Exhibition (CEE) 2017 at Suntec, perhaps after reading my round-up of the PC Show and CEE here.

To help you check out the show better as you fight wade your way through the crowd, below are three of them I shortlisted during my whirlwind tour yesterday. I even tell you where they can be found – so you can plan the most efficient route to them.


I have always liked Anker due to their high-quality products. Unlike many unbranded chargers, those by Anker typically incorporate the technology to quickly get your electronics charged, such as the latest Quick Charge 3.0 format. This includes car chargers, and I was reminded of the importance of quality when a bootleg car charger that someone gave me (ostensibly featuring QC 3.0) overheated and melted at the tip.

The entire lineup of Anker chargers appears to be present at the Anker booth, including travel chargers, 7-port desktop chargers, portable batteries and car chargers. The prices don’t seem to be that cheap, but I can’t tell for sure as the few Anker chargers I currently use were purchased from the US.

Where: SSICEC Level 4.

Allocacoc PowerCube

The lack of adequate power outlets is a perennial problem for most of us, and getting a multi-outlet socket of the right size just never seem to happen. There’s where the PowerCube family of power plugs from Allocacoc is just what the doctor ordered – you can stack them together. Shaped like a cube, you can get bunch of them and stack the module plugs together for the desired number of outlets.

The internals of each PowerCube are lined with heavy duty thick gauge wire that should substantially reduce the risks of overloading – you should still use common sense though. While I have come across the PowerCubes in some shops here, you can now see the entire lineup at the Level 1 foyer of Suntec. In fact, I recommended the traveler-friendly Allocacoc PowerCube ReWirable USB in my write-up for the South China Morning Post last month.

Where: SSICEC Level 1 (foyer of the mall).

Sennheiser PCX 550, Momentum Wireless

If you are looking for a good pair of Sennheiser headphones, then you need to stop the booth showcasing portable audio products from Sennheiser. Some of the flagship items are heavily discounted, though the pricing isn’t reflected on the brochures there. I didn’t ask about every item, but I did find out that the PCX 550 is available at SG$539 while the Momentum 2.0 Wireless is $509.

In fact, I found the latter to be so irresistible that I purchased one despite not having planned to get anything. I got my Momentum Wireless from a Sennheiser representative named Jiayi, who demonstrated good product knowledge when I talked to her at the booth. And yes, they have some freebies for customers, while stocks last.

Freebies: (From left to right) A Pokémon power bank, a Sennheiser earphones, a paper notebook, and a water bottle.

Where: SSICEC Level 3 (foyer).