SingTel has spotted an untouched opportunity in attracting customers who did not grow up with mobile technology. The service provider launched the first mobile data plans in Singapore that cater to more mature customers on March 11.
Johan Buse, SingTel’s Vice President of Consumer Marketing, said: “We are excited to see more seniors engaging in online activities and social media, even while on-the-move. However, only half of our customers aged 55 and above have signed-up for mobile data plans. Of these, more than 70% are subscribers of the SuperLite and Lite plans. We hope that our new plans will encourage more seniors to adopt the latest mobile technologies and discover the benefits of the digital world.”
Buse explained that the less mobile-savvy are typically worried about the costs of data plans and uncertain about how they will be charged for usage. “To address these concerns, we will offer free clinics in collaboration with NTUC U Live to help them understand how our data plans work and how to check their usage,” he said.
The clinics will also provide basic instructions such as configuring handsets, using important functions and transferring the contact lists from old phones into new ones. In addition, participants will receive an introduction to popular social media sites and cyber-safety.
The 4G-enabled plans offer a discount of 20% off the regular monthly subscription of SingTel’s SuperLite and Lite plans, as well as a selection of handsets at no extra charge. Eligible customers must be aged 55 and above; existing subscribers of the SuperLite or Lite plan can enjoy the discounted rates when they renew their contract.
|Seniors SuperLite plan||Seniors Lite plan|
|Local outgoing calls||100 minutes||100 minutes|
|Free incoming calls||Yes||Yes|
|Free local SMS||500||800|
|Local data bundle (4G)||100MB||2GB|
|Discounted monthly subscription||$22.32 (regular price $27.90)||$31.92 (regular price $39.90)|
|Samsung GALAXY Ace 3 LTE||$48||$0|
|Nokia Lumia 925||$0||$0|
As with all SingTel postpaid mobile data plans, customers will receive automatic SMS alerts whenever they have used up 80% of their data allowance, thus protecting them from bill shock.
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