313@somerset launches 313 iDragon iPhone app

313@somerset iPhone app

To welcome the Year of the Dragon, 313@somerset has come up with a fresh, innovative shopping experience with the launch of its 313 iDragon iPhone app yesterday. Using the free app, shoppers can use the app to locate and capture hidden “3-D” Jewels which can only be seen through the iDragon app. The app makes it possible to ‘capture’ the Jewel, which transforms into a special CNY promotion or instant gift within the 313@somerset mall.

I was invited down to give it a try, and managed to snag a free 3oz ice-cream from Maggie Moo’s that I redeemed at its B3 outlet.

Here is how it works:

  • Download the 313 iDragon app from Apple Store, Singapore
  • Head down to the Fashion Dragon installation located at the atrium of 313@somerset
  • Launch the app and allow it to determine your location
  • You will be able to see the 3-D Jewels if you are at or are near to the atrium
  • Angle your iPhone around to get the Jewel of your choice into your sights
  • Gently swing your iPhone forward to ‘capture’ it and view the promotion or instant gift

Quick tips:

  • You are limited to three promotions or instant gifts per day
  • You can choose to reject any promotions or instant gifts not to your liking; there is no penalty for doing so
  • Each coupon that you accept comes with an individual expiry date
  • Present the Jewels stored in the “Vault” section of the app to redeem the promotions or instant gifts
  • Note: Remember to grab a free Maggie Moo’s ice-cream before it runs out!

According to publicity materials sent to me, a partial list of participating merchants include ESPRIT, Goldheart, Lee Hwa, TianPo, Precious Thots and THEFACESHOP. Food/dining outlets include Toax Box, Maggie Moo’s, Marche and Gong Cha.

The 313 iDragon promotions will continue to run until 6 February 2011.

I snagged a free Maggie Moo's 3oz ice-cream (I've already redeemed this!)

I snagged a free Maggie Moo's 3oz ice-cream (I've already redeemed this!)

The Fashion Dragon installation located at the atrium of 313@somerset

The Fashion Dragon installation located at the atrium of 313@somerset

iDragon app in action

iDragon app in action

By | 2012-01-07T09:50:18+00:00 January 7th, 2012|Categories: Blog, Events|Comments Off on 313@somerset launches 313 iDragon iPhone app

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